With the rise of social media in this digital era, comes along a new marketing tool in the form of Key Opinion Leaders (KOLs) or Influencer Marketing. This type of marketing has gained a lot of ground to co-exist alongside other forms of digital marketing tools as well as offline marketing strategies. With social media and online influencers, you’re looking at a more engaging platform where people will talk to people; share thoughts and ideas to ultimately create conversations.
With that in mind, we can safely say that Influencer Marketing can exist together with other sorts of media platforms to further strengthen a brand’s message; tying in the factor of human engagement and more organic returns from their followers’ feedback.
Hong Kong celebrity Jacquelin X Wisderma